{"id":1110,"date":"2026-01-31T20:11:44","date_gmt":"2026-01-31T19:11:44","guid":{"rendered":"https:\/\/villa-branko.com\/neither-house-keys-nor-artificial-intelligence-can-replace-humans-in-tourism\/"},"modified":"2026-01-31T20:11:44","modified_gmt":"2026-01-31T19:11:44","slug":"neither-house-keys-nor-artificial-intelligence-can-replace-humans-in-tourism","status":"publish","type":"post","link":"https:\/\/villa-branko.com\/en\/neither-house-keys-nor-artificial-intelligence-can-replace-humans-in-tourism\/","title":{"rendered":"Neither house keys nor artificial intelligence can replace humans in tourism."},"content":{"rendered":"<p data-start=\"289\" data-end=\"742\">Klara Grahovac, awarded as the best tourist host in the Istria County as part of the <em data-start=\"387\" data-end=\"399\">Local Host<\/em> award, pointed out in an interview with <em data-start=\"429\" data-end=\"442\">Istarski.hr<\/em> that in tourism there is no substitute for personal contact and a human approach. Grahovac explained that real hospitality does not lie in automation or digital solutions, but in the warmth of the welcome, direct communication and the feeling of home that each guest brings with them.<\/p>\n<p data-start=\"744\" data-end=\"1060\">The &#8220;Your Host of the Year &#8211; Local Host&#8221; award was presented to her as part of <em data-start=\"830\" data-end=\"854\">the Croatian Tourism Days event<\/em>, and she received the award for her contribution to the development of an authentic and responsible approach to family accommodation in Istria, for running Villa Branko in the municipality of Svetvin\u010denat.<\/p>\n<p data-start=\"1062\" data-end=\"1441\">In the interview, Grahovac explained her view of tourists and hosts, emphasizing that it is important that the guest feels at home and that they cannot be replaced by &#8220;keys left in the house or artificial intelligence.&#8221; She emphasized that it is the <strong data-start=\"1296\" data-end=\"1323\">personal, human approach<\/strong> that distinguishes traditional family placement from standardized models.<\/p>\n<p data-start=\"1443\" data-end=\"1800\">In the continuation of the conversation, she also explained the difference between a host who deals with guests personally and those who do not, emphasizing that the criteria for obtaining the <em data-start=\"1590\" data-end=\"1602\">Local Host<\/em> designation include the connection of the host with the facility and the community, as well as the authenticity of the offer that promotes local culture, tradition and responsible business.<\/p>\n<p data-start=\"1802\" data-end=\"1879\"><strong data-start=\"1802\" data-end=\"1817\">Published<\/strong>: <em data-start=\"1818\" data-end=\"1831\">Istarski.hr<\/em>, 06.12.2025<br data-start=\"1843\" data-end=\"1846\"><strong data-start=\"1846\" data-end=\"1856\">Author<\/strong>: taken from Istarski.hr<\/p>\n<p data-start=\"1881\" data-end=\"1908\">Read more at the <a href=\"https:\/\/istarski.hr\/node\/120599-covjeka-u-turizmu-ne-mogu-zamijeniti-ni-kljucevi-u-kucici-ni-umjetna-inteligencija#google_vignette\" target=\"_blank\" rel=\"noopener\">LINK<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Klara Grahovac, awarded as the best tourist host in the Istria County as part of the Local Host award, pointed out in an interview with Istarski.hr that in tourism there is no substitute for personal contact and a human approach. Grahovac explained that real hospitality does not lie in automation or digital solutions, but in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/villa-branko.com\/en\/wp-json\/wp\/v2\/posts\/1110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/villa-branko.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/villa-branko.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/villa-branko.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/villa-branko.com\/en\/wp-json\/wp\/v2\/comments?post=1110"}],"version-history":[{"count":0,"href":"https:\/\/villa-branko.com\/en\/wp-json\/wp\/v2\/posts\/1110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/villa-branko.com\/en\/wp-json\/wp\/v2\/media\/978"}],"wp:attachment":[{"href":"https:\/\/villa-branko.com\/en\/wp-json\/wp\/v2\/media?parent=1110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/villa-branko.com\/en\/wp-json\/wp\/v2\/categories?post=1110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/villa-branko.com\/en\/wp-json\/wp\/v2\/tags?post=1110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}